The Fight Against Scholarship Essay Examples Samples

The Fight Against Scholarship Essay Examples Samples Scholarship Essay Examples Samples Features Don't use any fancy fonts as it can produce the essay appear informal. To put it differently, a strong scholarship essay does not have to produce the conclusion do the double duty of supplying additional content and providing an ending statement at the exact time, which is characteristic of an extremely brief essay. The very first thing you may want to do before writing any essay for this matter is to follow along with the directions. Rather than being given a prompt, you may be requested to compose an essay on the subject of your choice. Don't hesitate to cite personal stories and incidents that have happened in your loved ones or immediate surroundings applicable to the application. The students name was changed to safeguard the students identity. Keep in mind, on the outside the envelope, list the name of the particular scholarship you're inquiring about. Even tiny businesses in remote towns look to the web to draw clients and spread the word for their services. The Importance of Scholarship Essay Examples Samples If you would like to succeed and know how to write a scholarship essay, it's also wise to find acquainted with the most frequently made mistakes. What type of further remarks you select will depend on what seems most appropriate to your distinct essay. There are several reasons why you might want to read sample scholarship essays. Becoming mindful of common essay mistakes and the way to repair them can help you make an impressive scholarship essay. On our site, you will locate some scholarship essay examples about yourself. There are various ways to begin an essay and all you have to do is to use one that can offer the most positive impact to the folks who will review your scholarship essay. If you are interested in getting the essay to be revised at all, you might put the request for it. Without understanding the significance of the crucial themes, it is not possible to compose an impeccable essay. Try to remember your introduction, the very first paragraph of an essay, ought to be short and catchy. An essay outline can help you organize the total structure of your essay. Think before you write Writing an essay doesn't mean just beginning to write. For me, writing essays isn't a simple task. Having us to fix any of the problems which you may face when coming up with scholarship essay topics will be wise for you. Everybody has a story to tell. The Interview is really the most significant part the selection process if your answers satisfied the interview panel then you might be awarded the Chevening scholarship. When you're applying for the scholarship, you must make certain you answer all of the question explained in the essay, as Essay writing and answering Chevening questions is the component of the Initial scholarship selection approach. The judges will need to know you with nice and bad. Don't forget, the judges who select the scholarship winners are searching for an essay that's original and responds to the purpose and aims of the scholarship program. Especially since scholarships are not easy to get, and judges are extremely harsh. If you are not able to come up with a theme, you aren't likely to entice the interest of scholarship judges. No worries, we can assist you out here! If you follow the suggestions listed above for finding and applying for college scholarships, and then regularly apply to as many as possible, most likely you are going to be able to discover the money which you will need to cover your college education. Knowing just who's offering the scholarship to you is a really important thing. Steps in making a scholarship. So it's your duty to thoroughly research into which of the scholarships you're eligible for and fits your career objectives. If you're asking for a scholarship, odds are you're likely to should compose an essay. My purpose is to make a Bachelor's degree. For your college scholarship essay, you might be asked about your career targets.

My Distinguishing Trait of Character Personal Essay

My Distinguishing Trait of Character When I was a little girl, I was surrounded by uneasy and bothersome atmosphere. I lived with my grandparents and my mother, and all of them liked to say that their life was bad, poor and not the one they would like to live. They were constantly complaining about the life level, politicians, low salaries, health, etc. I, being an open-minded child, didn’t understand them. And I still don’t. Everything that happens in our lives is for the better, I am sure. That hectic environment of my childhood was also beneficial for me. At that time I was so indignant with my relatives’ attitude to life that I decided not to behave in the same way ever. And I didn’t. Somehow I succeed to translate my childhood promises into actions and they still decide a lot of my present decisions and traits of character. Now I can always find something interesting and unusual for me whatever I do. It is so exciting, I must say. I walk along the street and look at different people, spotting some interesting features, listening to birds singing and observing buildings’ architecture. And I am always fascinated by everything I see. Our life gives us so many opportunities and chances I am thankful each day of my life for. I always try to spot each of them and use to the fullest extent. I am absolutely sure that all the good things that happen to me every day occur in my life due to my optimism and energy. Whenever I start to speak about some recent events from my life with friends, they are so fascinated. And that is the moment that I understand that my optimism is one of the most precious features that I have and I should develop it more and more to have even more interesting life.

Incoming Film Analysis - Free Essay Example

Sample details Pages: 3 Words: 934 Downloads: 10 Date added: 2019/03/19 Category Art Essay Level High school Tags: Film Analysis Essay Did you like this example? Abstract A few men known to be a terrorist group called Wolfpack attacks targets through several Western countries, and a few years later, all six of the killers are being held prisoner on an orbiting space station. They are all unaware of who else is aboard the station and spend part of their day undergoing extreme situations interrogation by a man named Kingsley (Lukas Loughran). A shuttle arrives bringing the pilot Bridges (Aaron McCusker), a doctor named Stone (Michelle Lehane), and a CIA agent called Reiser (Adkins). Don’t waste time! Our writers will create an original "Incoming Film Analysis" essay for you Create order A bad call, by an emotionally driven instead of using common sense, results in the terrorists escaping their cells and setting the entire station on a terrible path, on a collision course for Moscow. Incoming broke so many of the simplest rules of film, but such among them is misusing Adkins. Its an ensemble film making him just one of many, but rather than make the most of his time onscreen his action beats are kept to a minimum. Then Adkins is forced to fight down to the level of his co-stars meaning his swings are slower and higher then you find in his better films. Making the action of the film less convincing and kind of lame. On the plus side, he does get to dispatch a few baddies with a knife, and the film isnt shy about its rapid-fire stabbings. Despite its setting, this is another by the numbers action film. Nothing is done with the possibilities of zero gravity, decompression, or deception. . It does provide a reason why there are no firearms, which again I felt was pretty lame, and everyone has to fight hand to hand though. Even the threat of crashing into Moscow is so underwhelming it could have been any generic race against time type of threat instead of the unrealistic and poor editing deception that was displayed. Im also wondering how many people outside of Russia would really care if Moscow was vaporized. I dont believe Putin would agree or like this film much The fact that distributor XLrator Media saw fit to hide the films actual plot, early pre-production art highlighted the outer space setting, should have been a hint that INCOMING had some major issues. Indeed the plot is so full of holes its impossible to take seriously. For example, apart from the prisoners, theres one other person on the station full time, their interrogator. No security, no medical personnel, no maintenance people, nobody. That pretty well kills the films credibility right from the start. If all youre watching for is the fights then this will keep you happy because there are many fight scenes. And to be fair the audience is tuning in for it. But if you demand a working plot to go with the action, you may want to look elsewhere, its not like Adkins doesnt have a large body of work to choose from. Basically as with so many VOD movies the movie is primarily let down by its budget but there are some interesting ideas and as usual Scott is the best thing about the entire film. . You arent quite sure if his character is a good guy or bad guy as his methods are rather brutal. The movie throws us for a loop with him for a bit before we can distinguish his real role. He literally takes no prisoners and any time he faces of against any of the escaped cons he makes sure they dont leave alive. The first half is rather dull with little in the way of action but the final half hour has some pretty decent fight scenes including a knife fight which is arguably the action highlight. Much more could have been produced and bought to life with better digital editing and sound design. I would have to rate this movie a grade of C minus when it comes to the editing and sound design. I hated the character of Stone (Michelle Lehane) who is responsible for the prisoners escaping and it bothered me that she survived the movie as she was totally unsympathetic. This right here can point its finger at the director for not seeing his full vision through. I blame cutting corners and not budgeting for the film correctly. Better editing and plot construction was needed in this film. But, I thought the villains were relatively interesting and you could almost see their angle as they had been tortured and abused by their captors. Conclusion The film was very grey looking too so it was just not so easy to look at with little to keep your eyes interested in what was going on. The plot is almost everything to a script to help bring the storyline into clear perspective and they failed horribly with this. Some say the grey was deliberate to demonstrate the shades of grey in the characters which was certainly the case. I say it was foul error or someone trying to find an identity and dibbled with a new editing technique and it didnt go so good. . I also struggled to make out what people were saying a lot of the time, once again point the finger at the editing department. Overall, Incoming didnt really look great from the trailers so its not much of a disappointment that the film has come and gone without a trace. This film may be amongst the lost tapes on Netflix, Burriss deep in the search engine of grey independent films. Even as a die hard Scott Adkins fan there isnt much to recommend aside from a few fights towards the end.

Creative Development of Robert Schumann - 2049 Words

Concert program: The creative development of Robert Schumann Introduction One of the unique features of the 19th century composer Robert Schumanns output is the degree to which the verbal mediums of literature (such as poetry and drama) affected his musical output. While many operas have been inspired by great literature, Schumanns expression even in his piano compositions and non-verbally oriented musical works show a literary flair. Many of his compositions allude to characters or scenes from poems, novels, and plays; others are like musical crossword puzzles with key signatures or musical themes that refer to people or places important to him (Gifford 2012). Schumann worked as an editor and journalist for a popular musical magazine, the Neue Zeitsfchrift fur Musik, and had a great deal of literary self-consciousness about how he constructed his art (Gifford 2012). Ironically, Schumanns operas were not successful and it is his nonverbal piano works that have solidified his reputation for musical greatness. A number of musical critics have noted that the re is a distinct break in the tone, style, and structure of Robert Schumanns earlier works with his later output. Characterizations like subjective-objective suggest that Schumanns instrumental works of the early 1840s broke cleanly from the music of his past (Brown 2004). His earlier songs of the 1830s are considered to be some of the finest expressions of short, Romantic musical forms. He virtuallyShow MoreRelatedMusic of Robert Schumann as a New Stage in the Development of Romanticism1023 Words   |  4 PagesMusic of Robert Schumann as a New Stage in the Development of Romanticism Music of Robert Schumann embodies many of the most characteristic features of German Romanticism – deep psychological insight, aspiration for the ideal, intimacy, irony and bitterness. Advanced aesthetic tendencies of German culture in the period of 1820-40s found vivid expression in his music. In contradictions, which are inherent in Schumann’s music, reflected the complex contradictions of the social life from his time.Read MoreEssay on Schumann Piano Quartet Analysis1288 Words   |  6 PagesCriteria One: Knowledge of Work Selected for Performance. WORK: | Piano Quartet in Eb major Mvmt’1 Op.47 By Robert Schumann | lt;Instrumentation: Violin, Viola, Cello and Pianogt; Robert Alexander Schumann was a German Romantic composer and music critic who lived from 8 June 1810 to 29 July 1856. He composed this piece in 1842, also known as his ‘Chamber Music Year.’ Schumann had never written a chamber work until this year except an early piano quartet in 1829. However, in 1842, he composedRead More Clara Wieck Schumann and the Struggle for Equality in Nineteenth-Century Germany3337 Words   |  14 PagesClara Wieck Schumann and the Struggle for Equality in Nineteenth-Century Germany The place of women before and during the nineteenth century is well summarized by a Bavarian statute book, which states that â€Å"by marriage, the wife comes under the authority of the husband and the law allows him to chastise her moderately† (Gay 177). These ideas are similarly echoed in the Declaration of the Rights of Man and of the Citizen and the writings of Jean-Jacques Rousseau. The former did not afford womenRead MoreDifference of Ideals Between 19th and 20th Centuries1057 Words   |  5 Pageswe discussed were Franz Schubert, Hector Berlioz, Frederic Chopin, Felix Mendelssohn, Robert Schumann, Carl Weber, Richard Wagner, Gioachino Rossini, Giuseppe Verdi, Franz Liszt, Johannes Brahms, Anton Bruckner, Modest Mussorgsky, and Peter Tchaikovsky. Schubert composed in all genres but the concerto. He was best known for his ideal in writing over 600 lieder! His harmonic innovations and melodic developments are shown in many of his genres including character pieces, song cycles, ballads, andRead MoreEducating For Citizenship And Democracy2593 Words   |  11 PagesEducating for citizenship and democracy In general, education has two purpose, one is for individual development, another is for social and nation needs. Development of individuals through education is well known, such as getting a high-paid job, being more intelligent, having a more successful life. But individual and social aims of education are complementary to one another. However, I believe educating for citizenship and democracy is one of the most important aims because educationRead MoreRebecca Clarke s `` Cinderella No More ``3827 Words   |  16 Pagesor symphonies, where you would need to rent out a concert hall to have them properly performed. It is evident how women composers were professionally limited by this fact. Even the men who became famous mainly for their chamber music, such as R. Schumann, F. Chopin, were usually able to get their music performed in large halls. In her work â€Å"A Room of One’s Own† Virginia Woolf mentioned the story of â€Å"Judith Shakespeare,† a fictional, equally talented sister of Shakespeare in order to show how itRead MoreThe Issue Of Genius And Madness3127 Words   |  13 Pages The wethered issue of genius and madness has induced a long blank and a clinical hobby among researchers. Although amiableness has a different meaning than creativity when established in a social environment, it is difficult to imagine a non-creative genius (Fink et al 1-10). creativity of two oddities and the result is the key to pleasantness (Cropley 2-14). The thought of a relationship amid creativity and prosperity of mentally diseased has mostly been maintained with rare stories of incredibleRead MoreMusic History Through the Middle Ages, Rennisance, Baroque, Etc...2017 Words   |  9 PagesMusic has evolved too many different forms that we recognize today. We trace this development throughout time. Beginning in the middle ages, we have seen advancement from the Gregorian chant all the way to the Jazz of the 20th century. The current events, politics, religion, technology and composers can shape musical eras during time. Here I will look at the middle ages, renaissance, baroque, classical, romantic and twentieth century periods. I hope that a better understanding can be reachedRead More Music History thru the Middle Ages, Rennisance, Baroque, etc...1983 Words   |  8 Pages Music has evolved too many different forms that we recognize today. We trace this development throughout time. Beginning in the middle ages, we have seen advancement from the Gregorian chant all the way to the Jazz of the 20th century. The current events, politics, religion, technology and composers can shape musical eras during time. Here I will look at the middle ages, renaissance, baroque, classical, romantic and twentieth century periods. I hope that a better understanding can be reached toRead MoreBusiness Enterprise Management10394 Words   |  42 Pagesleader- William Ang ‘awa Tutor- Christopher Bushell Assignment title: Managing the New Enterprise Report/ Portfolio Sarah Cooper Student number- My Experiences Sarah Cooper visiting the National Glass Centre in Sunderland to view other’s creative and innovative work Sarah Cooper at the Stadium of light Learner Launch Event for Aimhigher Associates and mentees. An opportunity to get to know each other. Sarah Cooper Training at Northumbria University for Aimhigher Associates Sarah Cooper

Espionage in the American Civil War Essay - 5553 Words

Gardner-Webb University Boiling Springs, NC Term Paper INTELLIGENCE IN THE AMERICAN CIVIL WAR: THE DEVELOPMENT OF INTELLIGENCE IN THE AMERICAN CIVIL WAR AND THE EFFECTS OF THE ESPIONAGE SYSTEM ON THE WAR Lauren E. Caulder HIS 318-C Fall 2011 Espionage at the commencement of the American Civil War was not an organized system; however the war necessitated the development of more structured intelligence systems for both the Union and the Confederacy. By the middle of the war the dimensions of the espionage system had augmented significantly. Thus espionage came to play a critically important role that affected general’s decisions in both the North and the South, ultimately affecting the outcome of the Civil War as a whole.†¦show more content†¦In fact, Pinkerton’s agency and espionage tactics formed the basis for the Federal Bureau of Investigation (FBI). The Bureau of Military Information (BMI), founded by General Hooker in 1863, was directed by George Sharpe. A vast collection of reports from the BMI were discovered at the National Archives in 1959 by Edwin Fishel. These reports disclosed that, in contrast to Pinkerton’s system, Sharpe’s unit used a host of sources in gathering intelligence, including cavalry, spies, balloonists, Signal Corps observers, scouts, and interrogations of prisoners and deserters. By merging the information gathered from all of his sources, Sharpe was able to provide Hooker with a comprehensive description of enemy standing. General Grant, who initially placed minimal importance upon intelligence gathering, came to view intelligence as a vital tool and depended upon Sharpe’s reports and the activity of the BMI to provide him with secret information. In fact, â€Å"the BMI became an integral part of Grant’s successful campaign to neutralize the Shenandoah Valley and to stretch L ee’s manpower to the brink of collapse.† Confederate espionage definitely had the advantage at the outbreak of the war. By early 1861, the Rebels had already established a spy ring in the Yankee political and military capital, Washington, D.C. The Confederacy benefitted largely from its numerous individual operatives. Though the South made efforts to establish a regulatedShow MoreRelatedSpies And The Cold War1343 Words   |  6 PagesThe Cold War introduced many new things to the world. The possibility of nuclear war, the internet, advanced technology, space programs, etc. But one of the more well-known advances would have to be spies and espionage. Espionage was used before the Cold War but the war increased the popularity of espionage. It was portrayed as romantic and exciting, but the reality wasn’t romantic. It was a dangerous job; if you were caught you would be tortured for information or killed with little to no hope ofRead MoreThe United States Treatment of Japanese Americans During World War II1216 Words à ‚  |  5 Pagespersons† were Japanese Americans, 2/3 citizens and 1/3 aliens, and the designated area was the West Coast of the United States. The Executive Order to place the Japanese living in the United States into internment camps was deemed necessary due to the recent attack on Pearl Harbor, December 7, 1941, by Japan. The United States government gave several justifications, both military and constituently for the decision of the camps. However, not all of the Japanese Americans took the order in strideRead MoreOver The Course Of History We Have Seen Examples Of When1127 Words   |  5 Pagescourse we have observed how espionage has shaped the world and what is their impact on societies. For this essay three particular pieces of media spanning across decades, will be observed, all are centered on the theme of espionage. The three sources that all involve espionage, in Zhitomirsky’s gallery we see artistic depictions of political figures, with the purpose of spreading hatred against The U.S.A.. In Provoke the artists took real life pictures of the civil war that was occurring in JapanRead MoreEssay on Civil Liberties During World War One798 Words   |  4 PagesMackenzie Deane Period 4 Civil Liberties during World War One According to the Bill of Rights, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.† Nowhere in the First Amendment does it state that in times of war, the government can change the laws that have been made toRead More Womens Roles During Times of War Essay1307 Words   |  6 PagesWomens Roles During Times of War Despite the prevalence of war goddesses in most traditions from China to Greece to Ireland, women have been separated from the front lines of war for centuries. Western tradition claims that women are not made for war, but for household work: sewing, cleaning, cooking, and looking after children. Society told women to carry brooms in lieu of swords; to collect firewood instead of ammunition, and to keep house rather than protect a nation. Yet, for centuriesRead MoreU.s. Foreign Policy Of Containment1074 Words   |  5 Pagesthe Cold War in order to prevent the spread of Communist ideology of the Soviet Union in other countries. After World War II, George Kennan, â€Å"...a career diplomat and expert on Russia†¦Ã¢â‚¬ (Roark, Pg.867), had anticipated that the Soviet Union wanted to gain power and expand Communism throughout other countries, so in order to provide a counterforce and protect American capitalism, Kennan developed the idea of containment that defended threaten co untries from Communist power with American atomic weaponsRead MoreJapanese Internment Camps841 Words   |  3 PagesThe Second World War was an international event which drastically impacted the world as a whole. With the war came a new found sense of mistrust throughout society. American and Canadian communities were divided due to the fear of espionage and sabotage, forms of spying which could help aid the enemy in war. This division promoted distrust, discrimination and violence toward Japanese immigrants and their children. To offset these fears resulting from war, Japanese Americans and Japanese CanadianRead MoreU.s. National Security And Foreign Policy1427 Words   |  6 Pagesrelations between the United States and multiple countries. Moreover, research acquired from journals, academic books, congressional documents, and scholarly articles will be used to strengthen the argument that the ramifications of whistleblowing and espionage in the Information Age have heightened t he potential for damage to U.S. foreign relations and national security. The infamous cases of Aldrich Ames and Edward Snowden have been highly publicized and extensively researched by the intelligence communityRead MoreThe War I Was Considered The Great War1338 Words   |  6 PagesWorld War I is considered the Great war, â€Å"the war to end all wars.† Under President Woodrow Wilson, America entered a war that was the first of its kind, involving several major powers worldwide. Starting in Europe, World War I would lead to changes that still affect the world today. The Great War also produced questions on morals, loyalty, and nationalism that are still relevant today. Before the Great War progressed too far, Woodrow Wilson explicitly stated, â€Å"the United States must be neutralRead MoreWomen Spies in the American Civil War2015 Words   |  9 Pagesmillion deaths the most gruesome war in American history drove citizens to action. The suffering during this era was so great many were inspired by nationalism to act. For those who were unable to join the fight upon the battlefield, espionage represented a chance for personal involvement. Although it is believed that many agents never sought recognition for their service, especially Confederate scouts, documentation depicts the espionage present during the American Civil War to be surprisingly sophisticated

Diversification - Harvard Business Review Pest Analysis

Question: Discuss about the Strategies for Diversification, Harvard Business Review? Answer: Introduction As a marketing consultant, the chosen organization is Tasty African food known well as an African restaurant in London. Tasty African food offers the diverse menu to its customers with superior quality food and services. The major goal of the business is to provide the appropriate variety, ambience, entertainment and effective staff members to develop the best approach for people in the market place. The business aims to remain the high quality food and services with respect to clients satisfaction. The vision of the business is to offer high quality and nutritious food to the customers. (Grant, 2000) Assessment of market environment SWOT The SWOT analysis of the chosen restaurant are as follows: Strengths Friendly and cooperative staff Effective schemes of training and development Proper involvement through trust and delegation Customer loyalty provided by Tasty American Foods nt systems and process Weakness Lack of new products Poor competitiveness and high amount of prices Financial issues Regular absence of staff Poor communication Opportunities There are opportunities with major features that helps in the effect of the performance such as: Competitors strengths and weaknesses Technological advancements New markets Threats Levels of unemployment Environmental laws and policies (Zapoli, 2005) Pest analysis Political factors: The government of UK creates strict rules and regulations for the food market. There are increased level of rules and regulations in the market place. Economic factors: The market is rapidly growing and it is easy to enter the market. Thus, it can do better as the price factor is important. (Ansoff, 2007) Social factors: The people in UK have busy lifestyles but they offer quick and convenient services food of African taste. Thus, people are health conscious and look for healthy and tasty foods that are offered by Tasty African foods. Technological factors: The Tasty African food plays an important role for the ongoing success in the company. Online marketing are getting done via games, promotions of new products and offers on the website. (Williams, 2010) Target market The target market of the restaurant includes the right target market of African students, entrepreneurs and adults. After successful research, the restaurant found that the restaurant could be set on customer satisfaction based on the culture. They are very selective in case of quality and they cater to different market segments that involves tourists during the summer seasons. They provide the best place and open to entertain the people from the age group of 25-45 years of age. The restaurant is not limited to African people but also attracts major parts of UK. (Jorgensen, 2003) Marketing mix The chosen marketing mix is important to meet the needs of the customers to satisfy the needs with respect to promotion, price, place etc. Products: The restaurant help to meet the needs of the customers with important aspects of function in terms of high level of performance. Ambience is highly important and the quality of food plays a better role to attract the customers. Food includes all African foods and beverages. (Mintel, 2009) Place: The restaurant is located in UK region to attract the African tourists, students, and corporates in London. The restaurant offers huge facilities to the customers and allows unique feature to develop the culture as well as tradition in the famous city called as London. The use of culture and symbol represents tasty foods with proper use of culture in the restaurant. Promotion: Promotion is the major technique to communicate with the customers. It help the customers to involve in the process of encouraging consumers to avail the offer. It includes promotion and Tasty African food uses print media, electronic mediums and road shows, public relations to promote the brand and the products. With the help of trade magazines and print mediums, the target market is accessible to seek for the products. (Lynn, 2009) Price: Company uses penetration strategy of pricing to develop the larger volumes of sales and it starts with low price offerings to the increase on prices. Porters model Porters five forces model is based on five forces such as threats of entry, supplier and buyers power, substitutes and competitors etc. The threats of entry offers new skills and to increase the market share. There are major barriers to entry such as Economies of scale Product differentiation Capital needs Access to channels of distribution and Government policies Suppliers: Suppliers can exert bargaining power on respondents in an industry by increasing prices of goods, thus, powerful suppliers can meet with the profitability in the industry. Suppliers power depends on market situation and it helps to improve the ability of the industry. The supplier can integrate the business and there could have improvements in the ability of the industry. (Porter, 2005) Buyers: Customers focuses on high quality products and services and the customer is powerful if it is focused in high volume. The buyers are likely to shop for favorable price and buyers are less price sensitive. The buyers can also seek for alternative suppliers and it might play an important role in terms of product, therefore, the buyers are likely to shop for the favorable cost and believes in selective purchases. Buyers are usually less sensitive in the industry. Substitutes: With respect to the prices, consumer switches the products and industry. The industry might suffer in terms of earnings and profits. Substitutes limit the profits in normal cases and also decreases the amount. Rivalry: Rivalry include the related restaurant besides the destination such as Duntai Ltd and Squires African restaurant in London. The company might suffer in terms of loss of clients if they offer high prices. There might have chances that the company can move to the competitors. Threats to entry: There are possibly high entry of threats with respect to the changing needs of customers and hygiene as well as healthy food. Good hospitality is important for customers and they prefer to select the health aspects. (Mason Stark, 2004) Needs and wants of customers The major needs of the customers are to focus on the healthy and hygienic food of superior quality. Customer looks for high variety of foods and soothing ambience is required to attract the customers. Innovative products and offerings are important for customers. Thus, they seek for excellent services, quality of food as well as ambience to enjoy their food and time with families or friends. (Napier, 2006) Customer needs and wants Availability of products in the Restaurant. Less waiting time for food Soothing and peace environment for food enjoyment Ambience and varieties of food offerings High quality and fresh healthy food for value (National statistics, 2010) Product / service in the organization Tasty African food offers high blend of all African cuisines from multiple parts of Africa. The menu is concentrated to have a range of varieties. This changes every six months with specials tradition. Thus, the staffs, kitchen and house staffs will be trained well in terms of food preparation and presentation. This way, it offers high quality services to the customers. They will ensure that the customers will be offered with the strong environment and best place with the comfortable and relaxing as well as appealing unique experience. Pricing strategies used for the products / services The restaurant offers multiple courses that includes fixed pricing strategy. It involves starters, deserts, African cocktail drinks etc. The restaurant is very particular about pricing and the menu varieties in terms of the experiences. The restaurant is charged very reasonably with a maximum menu price of 12 pounds. Thus, it appeals the structure of the restaurant i.e. the factors such as services that contributes to the overall experiences. (Tasty African food, 2015) In case of Tasty African food, the restaurant offers high level of opportunities for various ethnic of the restaurants and seeks for high quality food. In west and South London, there has been high opportunities to offer the good pricing schemes to the customers so that customers can select the food accordingly. The appeal and the structure of the restaurant are known to be the most important factors of consideration and adds to the overall experience of the customers. Therefore, the restaurant is deliberately priced at a mid-tier level that allows people to eat at a high quality restaurant on a lower cost. This way, consumers are happy always with the price related items and focuses on high quality food. (Reuvid Millar, 2003) Recommendations Promotion is all about communication and the Tasty African foods are lacking effective communication strategies. It should ensure proper awareness on the existence of the product as well as the positioning of the products in the minds of the customer. Television and social media plays a great role to attract millions of customers and Tasty African food uses these channels to attract the target group. Packaging is done in an appropriate manner and company also offers buy one combo offer and get the beverage drink free to sustain and create customer attraction. Therefore, there is a need to use major activities for promotion. It should be based on market strategy and budget of the company. (Barrow. et.al, 2005) The Tasty African food should split its promotion into two major types called as above the line promotion and below the line promotion. The above the line promotion will help the restaurant to promote its products and services through independent media such as advertisements on television and newspapers. This way, the Tasty African food can target the right kind of audience towards the restaurant. This will help the company to succeed in the market place for long term. It will also increase the level of customer retention. With the focus on below the line promotion, the promotional activities like direct emailing, discounts and offers schemes, money off coupons etc. will help to target the right audience. (Riley, 2015) Promotional message for communication The promotional message that could be used for communication can be formulated as a unique restaurant with superior quality and great food served in an eclectic atmosphere. With the selection of famous business publications and mediums, specific market penetration will be chosen for the entire population. The clients will also attract with the help of companys website. Therefore, Tasty African Food should try to encourage its customers with the help of media promotions and advertisements. This way, it can increase the life-span of the company through maximum advertisements. It will be able to manage the segments of customers who can enjoy high quality food and services. This will create the effective advertisement campaigns and it will use the concept of Spice of Life with the image and recognition of local press and medias along with the diverse menu. (Binks Ennew, 2007) Special events and promotions and online communities will also increase the source of marketing. Thus, the brochures should be provided to the guests to display the food prices, varieties and menu. This way, it will be able to produce high quality and well-maintained website. Online orders will also increase the maximum potential customers and their visits to the restaurant. Issues There were issues in terms of communication among staff members. Due to lack of communication, there were issues with effective implementation of marketing plan. Interviews with customers and information collected from questionnaires also were limited that limit the responses in front of the staff members. There are issues with every marketing plan and the initial expenses need to be financed in a suitable manner. The current business performs with the effective knowledge and skills of the consumers but the marketers faced challenges in terms of timeline as well. There were less time to implement the market plan. The success of any marketing plan is based on its management and implementation. It needs to be implemented carefully. Thus, it needs proper planning with forecasting. Marketer faced challenges with the bureaucratic layers in implementing the marketing plans. There were no IT based system to attain exact information on time. Thus, it should be dependent on strategic IT system. Information planned should be based on the proper planning and it should be correct. If the marketer will use contingency plans, the problems can be fixed successfully. (Collis Montgomery, 2008) Conclusion To conclude, it must say that the assignment focused on writing the report to understand the strengths, potentials, customers needs and wants etc. to start the Tasty African Food restaurant in London. Thus, the assignment specified the target group with respect to the SWOT, porters factor analysis followed with the PEST analysis to understand the impacts of the factors in the environment and the business in the market place. References Ansoff, I. H. (2007) Strategies for Diversification,Harvard Business Review, Vol. 35 (5), pp.113-124 Barrow, C., P. Barrow and Brow, R. (2005), The Business Plan Workbook (5thed), London, United Kingdom, Kogan page Binks, M.R. and Ennew, C.T. (2007) the Relationship between UK Banks and their Small Business Customers,Small Business Economics, 9(2), 167-178 Collis, D. and Montgomery, C. A. (2008) Competing on Resources,Harvard Business Review, Jul-Aug p140-150 Grant, R.M. (2000) Contemporary strategy analysis, (3rd ed.), Blackwell, Malden Jorgensen, A. S. (2003) Restaurant marketing and advertising: for just a few dollars a day, Atlantic Publishing Company, Atlanta, GA. 140pp Lynn, J. (2009) Start Your Own Restaurant Business and More: Pizzeria, Coffeehouse, Deli, Bakery, Catering Business. Entrepreneur Press, New York, USA. 256pp Mason, C., and Stark, M. (2004) what do Investors Look for in a Business Plan? A comparison of the Investment Criteria of Bankers, Ventures Capitalists and Business Angels,International Small Business Journal, 22(3), 227-248 Mintel (2009) Eating Out Meal Occasions UK September 2009,www.mintel.com, accessed: 17/02/2011. Napier, H. A. (2006) Creating a winning business, Cengage Learning, London, UK, 444pp National Statistics (2010) Region in Figures West Midlands,www.statistics.gov.uk, accessed: 17/02/10 Porter, M.E. (2005) Competitive Strategy, The Free Press, New York Reuvid, J., Millar, R. (2003) Start Run your own Business, London, United Kingdom, Kogan page Riley, J. (2015) Promotion: Introduction. Business. Tastyafricanfood.com. (2015) Tasty African: Menu. https://www.tastyafricanfood.com/food/the-menu/ Williams, S. (2010) Financial Times Guides: Business Start up 2010 (23rded), Pearson Education, Harlow Zapoli, J. R. (2005) How to succeed in the Restaurant Business: Crunching Numbers now thats the bottom line, iUniverse, New York, USA. 211pp

Simple and Complex Environmental Projects †MyAssignmenthelp.com

Question: Discuss about the Simple and Complex Environmental Projects. Answer: Introduction: In order to start the Diploma in Software Development for international students, OTTE P/Ltd will incur some initial costs. The costs are significant but very necessary for the program to start successfully. Since the classrooms and the facilities like desks are ready, the costs for the institution will not be as many as compared to if nothing was ready (Blais,2012). One of the major items that will cost the organization significant amount of money is the purchase of hardware devices. At least 25 desktop computers with dual screen need to be purchased. Every student should be able to operate their own computer at any time. This is important to ensure all students are involved in practical lessons and there is minimum movement and interruptions when lessons are ongoing (Berger, 2011). The extra five desktop computers will be for backup in case some of the computers collapse Management. They will also be used by the instructors from time to time. The cost for a Desktop computer with du al screen is estimated to be $320. Projection dual display screens for displaying text and graphics when students are developing software is also required. The screens will be important for demonstrations and illustrations during practical lessons. Software resources will also cost the institution a substantial amount of money. There is a variety of software tools required to develop software. Examples of this tools include; Atom, Cloud9 IDE, Code Envy, CodeLobster and Codepen (Carkenord, 2009). These programs have to be bought from the manufacturers who issue licenses to the developers who intend to use their software. The other software tools that will be needed to implement the project at OTTE P/Ltd include; software code coverage tools, debuggers, disasemblers, GUI interface generators Build automation software and static code analysis tools. The other software that will be required is MS Visual Studio, MS Project, MS Visio and MS Office (Tavana, 2012).These software programs will be obtained from different developers at different prices. The software language to be used in by the institution is Java programming language management. Java 9 is the version that will be used for this computer (Piccirillo Noro, 2008). The other costs that OTTE P/Ltd will incur in starting the new course on software developing are the cost of labor. At least 4 lecturers specializing in computer science or software development need to be employed. The candidates for the job must have a PHD in computer science or software development. The candidates must have more than 7 years teaching experience in a reputable higher education institution. The lecturers wills be expected to earn salary and allowances totaling $750 per month. The cost of labor is recurrent and will be paid every month. The other recurrent cost for OTTE P/Ltd are overhead cost which include cost of electricity and teaching materials (Foster, 2013). The following is a table showing the breakdown of the costs in a table format: Item Quantity Cost per item ($) Total Dual screen desktop computers 25 520 13,000 MS Visual Studio licenses 1 2,200 2,200 MS Project 1 1,880 1,880 MS Visio 1 1,570 1,570 MS office 1 Free 0 Java programming language 1 2,500 2,500 Other software tools 1 2,900 2,900 Salaries and wages 7 105012 88,200 per year Overhead costs 1 10,500 10,500 Total costs for entire first year $119,850 From the table above, the total initial costs that OTTE P/Ltd amount to $21,150. This represents the expenses that will be incurred only once during the beginning of the course. The maintenance costs and other recurring costs will need to be paid by the institution every month (Albright, Winston Zappe, 2011). The total recurring costs for the entire first year totals $98,700. This represents more than 80% of the entire costs required to start the new course. Since the institution expects to admit 20students in the first year, the total revenue for the first year will be 15,000 multiplied by 20 students. This brings a total of $300,000 per semester. Since there are two semesters every year, the total revenue from tuition fee equals $600,000. This therefore means during the first year of operation, the company will make a net profit of $480,150. This profit is expected to increase in the subsequent years since the initial costs wont be incurred any more (Hass, 2015). Recommendations From the analysis done above, recommendations can be done to the board concerning the decision to start offering a Diploma in Software development. The following are the recommendations to the board of OTTE P/Ltd. The board should go ahead and start offering the course. The financial analysis of the decision shows that the company will make a profit of $480,150 in the first year. This means that the course will greatly boast the profits of the company. The board of OTTE P/Ltd should purchase computers with dual screen in order to offer students an opportunity to view text when developing software. Employee between four to five lecturers to undertake the teaching activities of the department. Open up the program to local students after three years of operation so as to increase revenue base. Conclusion The report evaluates and analyzes the benefits and the costs that will be incurred by OTTPE in starting a new course. The course in Software development will be offered only to international students and the company wants to evaluate the viability of the business and whether or not the introduction of the course will help to the organization to achieve its goals and objectives. The report contains a letter of transmittal addressed to the chairman of the board and it introduces the subject of the report to the board. The report also contains an executive summary and an introduction section which explains the objectives of preparing the report. An analysis of important elements required to start this course is done and the costs are estimated. The revenues expected per year are also calculated after which the net profit of the company is determined. The recommendations and conclusion are made based on the analysis made in the report. References Albright, S. C., Winston, W. L., Zappe, C. J. (2011). Data Analysis And Decision Making. Mason, Ohio, South-Western/Cengage Learning. Bartlett, R. (2013). A Practitioner's Guide To Business Analytics: Using Data Analysis Tools To Improve Your Organization's Decision Making And Strategy. New York, Mcgraw-Hill Professional. Berger, A. (2011). Standard Costing, Variance Analysis And Decision-Making: Managemant Accounting And Control. Mu?Nchen, Grin Verl. Blais, S. (2012). Business Analysis: Best Practices For Success. Hoboken, N.J., Wiley. Carkenord, B. A. (2009). Seven Steps To Mastering Business Analysis. Ft. Lauderdale, Fla, J. Ross Pub. Foster, D. (2013). Statistics For Business: Decision Making And Analysis. Harlow, Pearson Education Limited. Friedrichsen, L., Cram, C. (2012). New Perspectives: Portfolio Projects For Business Analysis. Mason, Ohio, South-Western. Girvan, L. (2016). Agile And Business Analysis. [Place Of Publication Not Identified], Bcs, The Chartered Instit. Hass, K. B. (2015). Breakthrough Business Analysis: Implementing And Sustaining a Value-Based Practice. Munier, N. (2011). A Strategy For Using Multicriteria Analysis In Decision-Making: a Guide For Simple And Complex Environmental Projects. Dordrecht, Springer Piccirillo, E., Noro, M. G. (2008). Guidebook For Supporting Decision Making Under Uncertainties: Today's Managers, Tomorrow's Business. Hackensack, Nj, World Scientific. Surma, J., Go?Rniakowska, M., Gee, P. (2011). Business Intelligence: Making Decisions Through Data Analytics. New York, N.Y., Business Expert Press. Tavana, M. (2012). Decision Making Theories And Practices From Analysis To Strategy. Hershey, Pa, Business Science Reference.