Should society be more active in developing alternative strategies for Research Paper

Should society be more active in developing alternative strategies for caring for the elderly - Research Paper Example Therefore, there is an additional momentum to make societies more active in developing alternative strategies for caring for the elderly population. Elderly population involves both, individuals who remain fit by adopting healthy lifestyles and others witnessing an intense health care requirements. However, demographic and epidemiological surveys state that over 85% individuals belonging to the age group above 80 years witness one or more health related chronic condition while 62% of this population reports more than one health related predicament (Anderson & Horvath, 2004; MacKellar, 2000). It becomes even more challenging for the societies to devise appropriate strategies for elderly care as UNPD stated that â€Å"the number of older persons has tripled over the last 50 years; it will more than triple again over the next 50 years† (UNPD, 2002). The trend in population is attributed to decreasing fertility and increasing life expectancies, life expectance increased by two decades since 1950 (from 48 years in 1950-55 to 68 years in 2005-10) while the fertility rate dropped from 5 children per women (1950) to 2.5 in present situation and is likely to reduce to 2.2 by 2050 (Population Aging: Facts, Challenges, and Responses). The fact brings to attention that over the yea rs there will be higher elderly individuals and less population of working-age which could directly influence economy and business of the societies. Thus, population ageing lift alarming and primary challenges. In order to deal with the coming events it is essential that strategies be designed to deal with such overwhelming situation. Strategies should encompass novel opportunities, in the form of extensive working years depending upon individuals capability and requirements. The present article deals with the formulation of strategies involving elderly individuals, organizations and the societies. These involve- World elderly population estimated by UN Population

Economic Slump Outcome Article Example | Topics and Well Written Essays - 1250 words

Economic Slump Outcome - Article Example The withdrawal of major clients and lack of suitable counseling made the employees to search for an alternative job. Attrition is inevitable because there is insecurity of job in the minds of most of the employees and the shattered company image adds more fervor to quit.Satyam employees are absorbed by companies who have acquired the lost projects of Satyam and there is scope of survival for them. If this attrition scenario continues, then Satyam cannot go on the revival phase and sustain its existence in the software industry. In Marketing, it is a mandatory process to focus on the ROI (Return on Investment) especially during the economic crisis phase. The above citation identifies solutions to sustain the credibility of the marketing process. The split focus on increasing revenue and improving accountability and optimizing the cost. Focus on online marketing is a success as most of the people prefer to shop at the doorstep. Creative production management focuses on improving the existing technique or process to a higher degree of efficiency involving less time and cost. Automation of selected equipments contributed largely to creative production management. ... Creative production management focuses on improving the existing technique or process to a higher degree of efficiency involving less time and cost. Automation of selected equipments contributed largely to creative production management. Saving the accessories, raw materials cost is an important aspect of marketing fulfillment. Elimination of marketing wastes also paves way for effective storage solutions. Finally the entire revival process during recession depends on one critical factor which is financial management. Financial Budgets for marketing should be decided with a proactive approach focusing on the balance between allocation of funds and the return on investment. Useful alert and monitoring techniques can value add to financial management. Citation 4 Weblink: www.hindu.com/2009/02/02/stories/2009020255121400.htm - 21k Review of Citation 4 Economic Slump affected the political stability as the government is unable to grant fresh tax concessions or allocate additional source of funds to the needy. There is a lot of brainstorming done on the additional expenditure impacting the growth of economy .Banks and financial companies were in a shaken state as they are unable to slash the loan interest rates and financial crunches and trends enlighten that the crisis will continue till end of September. Appropriate decisions can be taken only after minimizing the economic crisis. Citation 5 Weblink: http://www.hindu.com/2009/01/26/stories/2009012650691400.htm Review of Citation 5 Economic slump contributed to higher degree of financial crisis and it is a shocking fact that leading banks confessed on their financial losses and instability to function as a standalone embodiment. The root cause is the lending policy

Wireless Technology Essay Example | Topics and Well Written Essays - 750 words

Wireless Technology - Essay Example The distinguished quality is reached due to the use of the new multimedia opportunities, the use of the global roaming and high speed data transfer. 3G technology interacts with IP networks, mobile devices. It has two main standards: CDMA 2000 Ð ¸ UMTS. Fourth generation technology or 4G is significantly improved in comparison with 3G technology. In addition to ten times increased speed, the fourth generation of communication is distinguished by the improved quality of voice communication. The development of 4G technology started in 2000. New frequency ranges increased the data transfer index. It is essential to note that batch communication and channel communication are used for 3G technology while 4G uses only batch data processing (Zheng et al 2009). Speaking about business in the sphere of communications it is essential to mention that many communication companies use WiMAX technology to provide high speed connection services. They have several reasons for that. First, the 802.16 technologies allow to not only to provide the access to network for new clients but to widen the spectrum of services and occupy new hard-to-reach (Cheng, 2001). Secondly, wireless technologies is more simple in usage that traditional wire channels. WiMAX technologies are easy in deflation and easy to scale. This factor appears to be very useful, when it is necessary to deflate large network as soon as possible. For example, WiMAX was used to provide the access to the network to the survivors in tsunami in December 2004 in Indonesia. All the communicative infrastructure of the region was destroyed and quick restoration of the communicative services was needed for the whole region. The advantages of WiMAX allow to decrease prices for high speed Internet access services for business structures and private individuals. When 4G technology became known in the United States in 2009, there were no devices, which could be called 4G specifically. Moreover, the technology,

Elliot Company Essay Example for Free

Elliot Company Essay The Elliot Company was established in the early 1950’s and has been a profitable greeting card company. It had always been a pioneer in developing creative means to attract its target group, in spite of which the group’s market share has been limited to merely 4% in the industry. Industry leader Hallmark has the lion’s share of about 41%, American Greetings about 30%, followed by over 300 companies, including   Elliot Company that account for the remaining share. Technological advancements in the telephone industry and the advent of the internet have pushed most greeting card companies against a wall, with flat sales, diminishing margins and a threat of decimation. The way forward is to identify means of generating sales by entering newer markets and the company has identified two markets that remain unexplored for Elliot Company American Hispanic market Overseas English speaking market Problem Statement Elliot Company had never ventured into unchartered territories, and finds both these markets intricate. The American Hispanic market is unique and has different sensitivities than the dominant white and black market that Elliot Company has been catering to. Meeting the needs of the overseas market is even more complicated as the company would need to study several cultures and meet their respective needs. Marketing the product to both these unique markets is the challenge that Elliot Company faces, for which a solution is required. The company cannot enter both the markets at once, and hence an ideal market should be identified that would suit the interests of the company. There are about 30 million Hispanics in America, who predominantly come from Mexico, Cuba and other Spanish dominated countries. The interesting facts about this population are: The Hispanic population has the highest growing population in the country with almost 40% of population growth between the years 1985 to 2010, coming from this community. The Hispanic population can be broadly divided into three groups, the native Spanish people who speak and follow Spanish culture alone; the assimilated Spanish, who cannot be distinguished from the Americans; and the Accultured Spanish, who are about 57% of the Hispanic population. (Arjona, Shah, Tinivelli Weiss, 1998) The Hispanic community prefer significant influence of their culture in the marketing process, even if the communication occurred in English. Price conscious audience that chooses price over value Just like the Hispanic community, the overseas market has different sensitivities that make it an equally tough opportunity to expand into. Also, there are certain problems the company faces when entering these markets, which are listed below. Existence of multiple cultures in each country Semantic barriers that can prevent communication as anticipated Cultural perceptions about greeting cards, as customers in some countries prefer customized and hand written communication to pre-printed cards. Huge costs of research development, product and distribution.   List of Critical factors The management if Elliot Company is apprehensive with both the solutions provided by the consultants, as each of them has their own concerns, which are listed above. A study shows that more than eighty percent of greeting cards customers, the world over are women. Hence, whichever strategy adopted by Elliot Company, would need to target the women predominantly. Which group of women, overseas women or Hispanic American women, can be targeted easily is one critical factor of success.   While venturing into foreign markets like UK, Australia, Canada and New Zealand would be good option for the penetration of the company into newer markets, it would expose the company to the competition of each market. While Canada is a market that Elliot Company should find easy to understand with its proximity to the American culture, each of the other markets is complex in their own ways. Hallmark has already made preparations to launch Spanish greeting cards by including several Spanglish messages (The Washington Times, 2002), and would aggressively market its brand when compared to Elliot Company. Hence, which market is less competitive and can easily be penetrated becomes the second critical factor. The third critical factor is the consumer’s buying behavior in both these markets. Hispanic customers have a buying behavior that is strongly influenced by culture and cultural cues, which include importance for family, formality and status. (Haegele, 2000 in Lynn Brandon, Judith C. Forney, 2002) The above three factors can contribute greatly to the success of Elliot greeting cards in this target group, the company can focus the marketing strategy on how to express emotions to its family, how to upkeep formalities and use greeting cards as a status symbol for greeting someone. On the contrary, some of the overseas markets are less liberal and more demanding. The culture of Australia and New Zealand is strongly influenced from the English, and the English culture finds it more appropriate to send a personalized letter than a pre-designed and pre-printed greeting card. The success of the company is dependent on how well it breaks this cultural barrier. Recommended Solution In spite of the advantages of a larger market that the company can cater to when it reaches out to the overseas market, it is recommended that Elliot Company focus on reaching out to the Hispanic American community, by offering customized greeting cards. Justification The biggest factor that justifies the above recommendation is the huge costs involved in establishing a brand and a business overseas, in multiple markets. To reach out to the overseas English market also would require significant investments in research about respective cultures, making the cost of research irrelevant for the decision making process for either decisions. A third of the Hispanic community would identify themselves with the rest of the Americans, and no special campaigns need to be done for them. However, the accultured Hispanics and the native Spanish speakers prefer a brand that they can identify with their ethnic group, to a business that seems very un-ethnic. (Dyer Ross, 2000) Elliot Company should reach to the Hispanic community with a brand that they can identify with, design greeting cards based on their preferences and deliver the same as per their needs. Mere translations from the exhaustive designs that Elliot owns might not be as helpful, as designing cards that meet the needs of the Hispanic customers. References Luis D. Arjona, Rajesh Shah, Alejandro Tinivelli Adam Weiss (1998) Marketing to the Hispanic Consumer,   Journal Title: The McKinsey Quarterly. Volume: 1. Issue: 3. Publication Year: 1998. Page Number: 106+ Lynn Brandon, Judith C. Forney (2002), Influences on Female Purchase Motivations and Product Satisfaction: a Comparison of Casual and Formal Lifestyles and Anglo and Hispanic Ethnicity, Journal Title: Journal of Family and Consumer Sciences. Volume: 94. Issue: 1. Publication Year: 2002. Page Number: 54+ Linda M. Dyer, Christopher A. Ross (2000), Ethnic Enterprises and Their Clientele, Journal Title: Journal of Small Business Management. Volume: 38. Issue: 2, Page Number: 48 Spanglish Speakers Mix Home Languages; Popular Trend Seen as Obstacle. Newspaper Title: The Washington Times. Publication Date: November 21, 2002. Page Number: A01

Outgoing Travel Organization Business Plan Essay -- business plan, tra

Outgoing travel is an organisation based on the idea of fun and freedom. If you are part of a society, club, international society or just a group of friends, they make it easy to organise life changing trips to destinations and events throughout the UK & Europe. They organise day trips, weekend breaks, events and festivals and many other exciting ventures for anyone with a sense of excitement and fun. Where is the company located? The address of a local outgoing travel organisation is located below: 25 Brunswick Rd Manchester, Greater Manchester, M20 4QB Tel: 0161 610 2000 The company’s main objectives. The company aims to have anybody come along to the organisation, however I would say that their target market, or at least the one the organisation appeals most to is that of students at colleges and universities. The main functions of an organisation are 1. Sales (this involves the distribution of goods and provided by the organisation) 2. Purchasing (this involves a consumer buying the product) 3. Finance (this involves managing the money that flows in and out of the company) 4. Operations (this involves carrying out the main business of the organisation) The main objectives of the organisation are to organise the most prestigious events for young people to enjoy and to help people have something to look forward to before or after they finish college or university. They have ranges of packages which suit even the most discerning of people and they cater to everybody’s needs. As well as that, the company has an objective to make a profit. If the company profits from the events and selling their ideas through marketing, then one of their main objectives have been fulfilled. Also their objective is to pro... ... It helps to give the organisation a clear idea of what sort of person to focus their marketing activities on. It may, for example, be possible to group customers according to geographic area or to target their own promotional and sales efforts more precisely. With this database, the company is also able to communicate successfully with their customers by identifying similar groups of customers to target by a particular method; such as by telephone, direct mail, email or face to face. The company has the choice to reward regular, profitable customers with targeted special offers, and to target customers from whom they haven't had business in the past. CRM also helps the company to measure the effectiveness of their marketing activities so that they don't waste time and money on customers who aren't responding to the promotional campaigns that the company provides.

Assignment on the Contribution of Charles Babbage, Adam Smith and Robert Owen in the Field of Management Essay

Contribution of Charles Babbage in the field of Management Charles Babbage (1792–1871) is known as the patron saint of operations research and management science. Babbage’s scientific inventions included a mechanical calculator (his â€Å"difference engine†), a versatile computer (his â€Å"analytical engine†), and a punch-card machine. Babbage’s most successful book, On the Economy of Machinery and Manufacturers, published in 1832, described the tools and machinery used in English factories. It discussed the economic principles of manufacturing, and analyzed the operations; the skills used and suggested improved practices. He showed that reducing the tasks of manufacturing to their simplest activities increases the numbers of people who can do them and, thus, reduces the average wage which needs to be paid. According to him, a work should be divided into mental and physical efforts and a worker should be paid a bonus in proportion to his own efficiency and success of the business. Babbage emphasized the importance of division of labor, indicating that greater profit could be made by specializing. Babbage also emphasized the importance of balance in processes and the principle of optimum size of the manufacturing unit for each class of product. Contribution of Robert  Owen  in the field of Management Robert Owen (1771–1858) was a successful Scottish entrepreneur and a utopian socialist who sowed the first seeds of concern for the workers. He was repulsed by the working conditions and poor treatment of the workers in the factories across Scotland. Owen became a reformer. At New Larnark, in his factory he was trying to make different approaches to the workers. He reduced the use of child labor and used moral persuasion rather than corporal punishment in his factories. He chided his fellow factory owners for treating their equipment better than they treated their workers. In 1813 he proposed a factory bill to prohibit employment of children under the age of ten and to limit hours for all children to 103/4 hours per day with no night work. The bill became law six years later, but was limited to cotton mills, reduced the age limit to nine, and included no provision for inspections; therefore, the law had little impact. Owen was totally devoted to management as a profession. Under his direction, houses and streets were built, the minimum working age for children was raised, working hours were decreased, meal facilities were provided, schooling were introduced, and evening recreation centers were opened to meet the problem of leisure. He is the father of modern Personnel Management. Contribution of Adam  Smith  in the field of Management Adam Smith (1723–1790) was a Scottish political economist. His Wealth of Nations, published in 1776, established the â€Å"classical school† and with its publication, he became the father of â€Å"liberal economics. † Smith argued that market and competition should be the regulators of economic activity and that tariff policies were destructive. The specialization of labor was the mainstay of Smith’s market system. According to Smith, division of labor provided managers with the greatest opportunity for increased productivity. He gives three reasons for the increased output due to the division of labor: a) to the increased dexterity in every particular workman b) to the saving of time which is commonly lost in passing from one species of work to another c) to the invention of a great number of machines which facilitate and abridge labor, and enable one man to do the work of many. His idea about the division of labor is fundamental to modern work simplification and time study, and extends also into such areas as production simplification.

The Purpose of Higher Education

The Purpose of Higher Education Higher education is important because it aids students into finding self-awareness. Self-awareness is especially important because when people have a better understanding of themselves, they are often encouraged to build on their areas of strength, as well as identifying the areas that could use improvement. Self-awareness often leads to setting goals. Setting goals can lead to success. In other words, higher education is very beneficial and helps lead to success.Education will positively affect most, if not all areas of your life. The purpose of higher education is to prepare students for a more successful future, to allow students to have more opportunities in life through a liberal education, and to instruct students on how to think more critically. What is self-awareness and why should I care? Self-awareness is the ability to perceive your own personality, feelings, character, strengths, weaknesses, thoughts, motivations etc. Why should you care ab out being self-aware?Self-awareness is beneficial, and the words of Brett Blumenthal, a former college student and a bestselling author who has been featured in The New York Times, â€Å"It makes us better people. † Blumenthal lists reasons why self-awareness is important, including increased empathy, admission, acceptance, tolerance level, humility, and likeability. {sheerbalance. com} These traits will not only help you gain success in education and careers, but also aid in being a better person in general. Self-awareness is more often than not taught through higher education.Higher education prepares students for a successful future. Ultimately, success is achieving popularity, profit, or uniqueness. In other words, being successful means that you are content with your life choices. If you are not content with your life choices, then you are usually not as happy as you could potentially be. Success is most likely featured on any motivated person’s list of goals. Pre paration for a more successful future is an ideal purpose of higher education. Without that preparation, students lack the knowledge of knowing what steps to take next in their life.Having a higher liberal education opens individuals up to more opportunities in their life. According to The Association of American Colleges and Universities, the leading national association concerned with the quality, vitality, and public standing of undergraduate liberal education, a liberal education is â€Å"an approach to learning that empowers individuals and prepares them to deal with complexity, diversity, and change. It provides students with broad knowledge of the wider world (e. g. cience, culture, and society) as well as in-depth study in a specific area of interest. A liberal education helps students develop a sense of social responsibility, as well as strong and transferable intellectual and practical skills such as communication, analytical and problem-solving skills, and a demonstrated ability to apply knowledge and skills in real-world settings. † {The Association of American Colleges and Universities, AAC&U} Some jobs even require that all considered applicants have at least an associate’s degree.Another great purpose for higher education is obtaining a liberal education. â€Å"Those more educated now tend to be significantly less religious; those more religious tend to be significantly less educated,† says Os Guinness in Fit Bodies Fat Minds. On the contrary, the more educated tend to have broader minds, where as the more religious tend to have closed minds. It is not a matter of who has more or less education, but a matter of who has the ability to be able to think critically.Critical thinking is mandatory in receiving an education. â€Å"Critical thinking is the ability to apply reasoning and logic to new or unfamiliar ideas, opinions, and situations. † {wisegeek. org} In other words, critical thinking is abstract thinking. Why is that important? Critical thinking is important because it creates a higher level of analysis and concentration. When someone is critically thinking, they are more engaged and focused than someone who is not critically thinking.Critically thinking enables broad thinking and avoids sticking to obvious explanations or reasoning. Conclusively, critical thinking is respected and looked up to by many individuals for different reasons, making learning this trait a purpose for higher education. The purpose of higher education varies for everybody. Sometimes people get a higher education for more opportunities, for the sake of self-improvement, or because they are interested in learning and excelling in a specific profession.These three purposes are some of the most important because they do not only affect you in the classroom, but they also benefit you at home, work, or while collaborating with others. Some of the most important purposes of higher education is to prepare students for a mor e successful future, to allow students to have more opportunities in life through a liberal education, and to instruct students on how to think more critically. Higher education should be considered essential to all.